HubSpot Inbound Marketing Optimization Exam
Modcloth, a popular online fashion retailer, recently ran a promotion that encourages users to pick a style of fashion based on their unique interests...
Understand their personas and their consumer preferences.
Believe that less is more by delivering their content as concisely as possible.
Associate certain keywords like “catwalk” and “country” with...
Daniel -
Crate & Barrel recently sent out an SMS promotion to its audience that included the following. If they didn’t receive the results they were...
Don’t identify themselves up front. Their brand name takes up too much space on the test.
Use a related image. Based on this photo, it’s difficult to tell...
Daniel -
Why is it necessary to obtain consent before sending your audience promotional SMS messages?
You need to obtain consent before sending your audience promotional SMS messages to your audience, because it’s the right thing to do as an inbound marketer.
You need...
Daniel -
Why is it important for marketers to optimize their mobile experience?
You want to help consumers find what they want to find, and do what they want to do, quickly and easily.
Trick question. Mobile optimization was popular in...
Daniel -
You’ve just run a campaign promoting a new line of necklaces at your fine jewelry business. Overall, the campaign generated 2,500 new website visitors,...
7%
14%
25%
50%HubSpot Inbound Marketing Optimization Certification Exam Answers
Daniel -
You work as a marketer at a company that sells mens’ suits. You know from customer research that a large percentage of your customers...
An exit pop-up with a 15% discount.
A pop-up promoting your latest suit line.
A pop-up with a survey asking to rate the website experience.
A pop-up with...
Daniel -
AirBnB is always optimizing their homepage to create an exciting and engaging experience for website visitors. Looking below, how is this homepage optimized to...
It has customer testimonials on the homepage that tell real-world stories of why to use the product.
It includes the destination and date search form that most visitors...
Daniel -
You’ve just successfully run a lead generation campaign, and are tasked with calculating the conversion rate of the email associated with it. You’re currently...
20%
18%
180%
3%HubSpot Inbound Marketing Optimization Certification Exam Answers
Daniel -
Select all that apply. A good conversion rate depends on your ______.
Industry
Purchased leads
Niche
Traffic ChannelHubSpot Inbound Marketing Optimization Certification Exam Answers
Daniel -
Full disclosure: IMPACT is a HubSpot partner — but that’s not why they’re included here. IMPACT’s landing pages have long been a source of...
Action-oriented CTA
Simple Use of Color and Fonts
Large Headline Copy
Detailed Featured ImageHubSpot Inbound Marketing Optimization Certification Exam Answers
Daniel -