HubSpot Inbound Marketing Optimization Exam
You’re reviewing the average bounce rates of your channels, and you encounter the following metrics. Based on this information, which of the following conclusions...
Paid search is working best, because it’s bringing in the most customers.
Organic social is not working, because it has the highest bounce rate.
Paid social is not...
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Which of the following is the best way to gather data indirectly about how people use your website?
Google Analytics
Card sorting
User interviews
Heat mapping softwareHubSpot Inbound Marketing Optimization Certification Exam Answers
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How can you leverage the Mere-Expsoure effect on your website?
Include navigation menus in the header and footer of all pages on your website.
Limit the choices presented to users to only the most necessary and relevant.
Create...
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Dennis is a content marketer for a web development agency. While researching a blog post about accessibility, he came across some alarming information about...
Every website on the Internet should fully abide by all recommendations from the WCAG to make their website accessible. Speak with a lawyer to get full details.
Some...
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You’ve completed a couple exploratory interviews, and you want to validate some of the findings you’ve discovered. Select the appropriate research methods that will...
Surveys
Support call shadows
Card sorts
Listening LabsHubSpot Inbound Marketing Optimization Certification Exam Answers
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During an exploratory interview, your colleagues ask a participant the following: “What do you use our app for, and do you like the experience?”...
Adding “and is there anything else you want to tell me?” to the end of your questions.
Instead of asking them if they liked the experience, make it...
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Which techniques can help your business receive strong testimonials? Select all that apply.
Ask immediately
Pay for the review
Showcase the complete experience
Ask again
Give your product away for free in exchange
Make it easyHubSpot Inbound Marketing Optimization Certification Exam...
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What does the S.M.A.R.T. in S.M.A.R.T. goals stand for? Select all that apply:
Specific: Work with clear intentions, not broad or vague goals.
Smart: Think hard about what the project means to the company.
Meaningful: How this goal will help bring...
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Dale Carnegie’s 1936 bestseller, ‘How to Win Friends and Influence People’, suggests that you can, “Ask questions the other person will enjoy answering.” What’s...
Tell stories about situations tangential to your topic of conversation.
Require an explanation when projects go wrong.
Ask for advice or an opinion.HubSpot Inbound Marketing Optimization Certification Exam...
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You’re reviewing your organic social data in HubSpot Traffic Analytics and notice the following trend from Facebook. What should be your next steps to...
Chat with your team to determine your goals surrounding Facebook.
Investigate the content to determine if it’s optimized for conversion.
Stop promoting content on Facebook altogether; the data...
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