HubSpot Growth-Driven Design Agency Exam
Imagine you’re in an agency leadership team meeting discussing how to better manage client cancellations, renewals, and upgrades. The challenge is that you’re never...
Implement a “likelihood of renewal” scoring system. Score each client two months prior to their renewal date, and create different service playbooks for the team to follow.
Schedule...
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Imagine you’re talking to a prospect during the goals and planning call. You’ve introduced the concepts and high-level GDD process. The prospect seems to...
First, expand the conversation to also include traditional web design. Second, if the prospect continues to give ideas, sell them a traditional build instead.
Assign the prospect homework...
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You’re hosting an exploratory call with a regional trucking company that came to you because it’s interested in a website redesign. Which of the...
“What do you like and not like about your competitors’ websites?”
“How do you feel your previous website redesigns went? How did the process make you feel?”
“What...
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Which of the following is a great example of a cue to look for in potential GDD leads?
The company recently hired a new chief people officer.
The website already has optimization tools installed; however, it does not appear to be updated often.
The company recently...
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A daily standup is a ___________ (or less) standing meeting with the _______ to review and update the _________.
15-minute, pod, quarterly goals
15-minute, client’s CEO, status of the engagement
15-minute, pod, Kanban board
30-minute, pod and client, wish listHubSpot Growth-Driven Design Agency Certification Exam Answers
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Which of the following best describes the value of using a Kanban board?
A Kanban board allows your team to show others in the company what work they need subcontractors for.
A Kanban board allows the entire team to see and...
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When is the best time to start the renewal conversation?
No later than three months out from the renewal date
No later than 30 days out from the renewal date
Once the client’s existing engagement has come to...
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True or false? It’s important to incorporate as many hacks and best practices into your website because they have already been proven to work.
False - It is better to focus your time on implementing paid advertising to drive more traffic to the website.
True - Implementing hacks helps your team save...
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Imagine you’re having an exploratory call with a prospect in the software-as-a-service industry. As you’re explaining the GDD process, the CMO cuts in and...
First, reaffirm the importance of the website to business growth. After, give an analogy to compare the way the prospect’s product team builds industry-leading software to how the...
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True or false? All companies and websites are a good fit for Growth-Driven Design, though it might need to be adapted.
True - Everyone is a great fit for GDD, even if they don’t know it yet. Because it’s a new process, it’s common for it to take six...
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