Google Ads Video Certification Exam
How should you approach evaluating video action campaign performance to drive more conversions?
Compare your CPA to that of non-brand Search performance and allow three to seven days to achieve desired CPA performance before making adjustments.
Compare your CPA to that of...
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What two video ad formats are optimized for engagement and designed to help customers think of you first when they’re looking to buy?
Skippable in-stream ads and in-feed video ads
Non-skippable in-stream ads and skippable in-stream ads
Skippable in-stream ads and bumper ads
Non-skippable in-stream ads and in-feed video adsInstant Download...
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You know that mixing video ad formats is a good idea, but you aren’t sure which mix is most appropriate for your goal of...
Skippable in-stream ads and non-skippable in-stream ads
Skippable in-stream ads and bumper ads
Masthead ads and bumper ads
Masthead ads and non-skippable in-stream adsInstant Download Ads Video Certification...
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You want to reach people who are actively looking to buy certain products or services in the near future so you can grow consideration...
Life Events
Custom Audiences
Affinity Audiences
In-Market AudiencesInstant Download Ads Video Certification Exam AnswersPass the Google Ads Video Certification Exam
and Earn Video Ads Certificate.
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It’s your first time running a Video action campaign. What approach to bidding strategy should you implement for optimal results?
Start with cost-per-view bidding to establish CPV performance, then switch to Target CPA to capture more conversions at the desired CPA.
Start with Maximize Conversions to establish CPA...
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You’re planning to run a Google Video campaign with a consideration goal, and you want to measure how many people watched your video. What...
Core performance metrics
Viewability with Active View
Brand Lift
Forecasting reach of your YouTube campaign alongside print adsInstant Download Ads Video Certification Exam AnswersPass the Google Ads Video...
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For potential customers in decision-making moments, what video ad formats are optimized to drive action and make it easier for them to take meaningful...
Non-skippable in-stream ads and skippable in-stream ads
Skippable in-stream ads and in-feed video ads
Non-skippable in-stream ads and in-feed video ads
Skippable in-stream ads and bumper adsInstant Download...
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How should you improve a video ad’s effectiveness in post-production?
Remove supers so they don’t compete with the audio.
Add closed captions since most viewers will watch with sound off.
Increase the pace and tighten the framing.
Lower...
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You want to run a video action campaign starting with lower-funnel audiences, then expanding. What combination best aligns to that approach?
You should start with your data segments, then expand to Affinity Audiences.
You should start with your data segments, then expand to Customer Match.
You should start with...
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If you’re running a Google Video campaign with a consideration goal and you want to understand the extent to which your campaign influences viewer...
You should use Reach Planner.
You should use core performance metrics. .
You should use Brand Lift.
You should use Viewability with Active View.Instant Download Ads Video Certification...
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