How should you approach evaluating video action campaign performance to drive more conversions?

Date:

March 2, 2023

Compare your CPA to that of non-brand Search performance and allow three to seven days to achieve desired CPA performance before making adjustments.
Compare your CPA to that of brand Search performance and allow one to three days to achieve desired CPA performance before making adjustments.
Compare your CPA to that of brand Search performance and allow three to seven days to achieve desired CPA performance before making adjustments.
Compare your CPA to that of non-brand Search performance and allow one to three days to achieve desired CPA performance before making adjustments.