Google Ads Search Certification Exam
An account planner is planning their company’s online advertising budget on a monthly basis. They choose Google Ads Performance Planner for help accomplishing this...
Leverage of machine learning for forecasting
Integration with other budgeting software
Assistance identifying funds from other external budgets to allocate to marketing
Billions of weekly Google searches powering...
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Why is creating three or more Search Ads per ad group a best practice?
Having more ads in an ad group allows Google to serve the best-performing ad for each specific auction.
Having more ads in an ad group means lower bounce...
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Which ad extension is available only as a full automated ad extension?
Message extension
Price extension
App extension
Seller ratings extensionInstant Download Ads search Certification Exam AnswersPass the Google Shopping Ads Certification Exam
and Earn Shopping Ads Certificate.
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An avid skater wants to buy a new skateboard. They go to Google Search in order to research and purchase the best skateboard they...
The skater would search for "best skateboards."
The skater would scan the search results.
The skater would click on a Google Search ad.
The skater would browse different...
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What’s a best practice when writing a description for a Search Ad?
Including a customer quote
Highlighting the business hours
Including a call to action
Comparing the business to competitorsInstant Download Ads search Certification Exam AnswersPass the Google Shopping Ads...
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Which three universal extensions should marketers use to enhance their ads?
Sitelinks, call extensions, callout extensions
Sitelinks, structured snippets, callout extensions
Sitelinks, price extensions, app extensions
Sitelinks, call extensions, location extensionsInstant Download Ads search Certification Exam AnswersPass the Google...
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What’s a best practice when writing a headline for a Search Ad?
Including the names of competitors
Including at least one keyword in the headline
Highlighting the business hours
Providing the full URL in the headlineInstant Download Ads search Certification...
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A performance marketing manager wants to improve the performance of their Search campaign. They check the Google Ads recommendations page and notice that their...
The campaign needs a 22% improvement in order to be fully optimized.
The campaign's budget needs to increase by 22% in order to be fully optimized.
The campaign...
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What’s a good use case to leverage Customer Match?
To reach people based on advanced demographic criteria
To reach new customers who share the behaviors and characteristics of your remarketing audience segments
To identify loyal customers and...
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What’s a best practice for using ad extensions?
Use extensions only at the ad group level.
Use ad extensions only if you are advertising services.
Use at least three extensions per campaign or ad group.
Use...
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