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Google Ads Search Certification Exam

An account planner is planning their company’s online advertising budget on a monthly basis. They choose Google Ads Performance Planner for help accomplishing this...

Leverage of machine learning for forecasting Integration with other budgeting software Assistance identifying funds from other external budgets to allocate to marketing Billions of weekly Google searches powering...

Why is creating three or more Search Ads per ad group a best practice?

Having more ads in an ad group allows Google to serve the best-performing ad for each specific auction. Having more ads in an ad group means lower bounce...

Which ad extension is available only as a full automated ad extension?

Message extension Price extension App extension Seller ratings extensionInstant Download Ads search Certification Exam AnswersPass the Google Shopping Ads Certification Exam and Earn Shopping Ads Certificate.

An avid skater wants to buy a new skateboard. They go to Google Search in order to research and purchase the best skateboard they...

The skater would search for "best skateboards." The skater would scan the search results. The skater would click on a Google Search ad. The skater would browse different...

What’s a best practice when writing a description for a Search Ad?

Including a customer quote Highlighting the business hours Including a call to action Comparing the business to competitorsInstant Download Ads search Certification Exam AnswersPass the Google Shopping Ads...

Which three universal extensions should marketers use to enhance their ads?

Sitelinks, call extensions, callout extensions Sitelinks, structured snippets, callout extensions Sitelinks, price extensions, app extensions Sitelinks, call extensions, location extensionsInstant Download Ads search Certification Exam AnswersPass the Google...

What’s a best practice when writing a headline for a Search Ad?

Including the names of competitors Including at least one keyword in the headline Highlighting the business hours Providing the full URL in the headlineInstant Download Ads search Certification...

A performance marketing manager wants to improve the performance of their Search campaign. They check the Google Ads recommendations page and notice that their...

The campaign needs a 22% improvement in order to be fully optimized. The campaign's budget needs to increase by 22% in order to be fully optimized. The campaign...

What’s a good use case to leverage Customer Match?

To reach people based on advanced demographic criteria To reach new customers who share the behaviors and characteristics of your remarketing audience segments To identify loyal customers and...

What’s a best practice for using ad extensions?

Use extensions only at the ad group level. Use ad extensions only if you are advertising services. Use at least three extensions per campaign or ad group. Use...