Google Ads Search Certification Exam
Barbara’s boss has asked her to use Google Ads to reach as many users searching as possible for terms around the services their business...
Exact
Broad
Broad-match modifier
PhraseInstant Download Ads search Certification Exam AnswersPass the Google Shopping Ads Certification Exam
and Earn Shopping Ads Certificate.
Daniel -
Lola is in the process of selecting a campaign type to suit her business objectives. Why is it important that she consider business objectives...
Google Ads will automatically create ad messaging based on the campaign type she chooses.
The campaign type chosen will determine where her ads appear and the format of...
Daniel -
Charlie is working to improve the quality score of a Google Search ad by improving his expected click-through rate (eCTR). Which of the following...
Including keywords in his ad text
Decreasing the bid for the ad
Improving the speed of his website
Cloning the ad multiple timesInstant Download Ads search Certification Exam...
Daniel -
Why is optimizing your ad rotation when setting up your ads recommended?
Google will select the best ad for each auction.
Users will be able to see more of your ads.
You'll be able to serve multiple ads per query.
...
Daniel -
A plumbing company prides itself on excellent customer service, especially during after-hours service calls. Its owners want to connect with people who need emergency...
Keyword insertion
Networks
Image extensions
Ad schedulingInstant Download Ads search Certification Exam AnswersPass the Google Shopping Ads Certification Exam
and Earn Shopping Ads Certificate.
Daniel -
A marketing associate is working on a remarketing strategy for their Search Ads campaign. They want to re-engage high-value customers. Which type of audience...
People to whom the company has previously advertised via traditional media channels
People who have heard of the company but have never visited the company's website
People who...
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An electronics company is launching a new voice-controlled television. The company’s owners decide to use broad match in their Search campaign with the keywords...
The campaign will reach more users by serving new, relevant queries.
Broad match automatically includes negative keywords.
The ad will only appear in searches for the exact keywords.
...
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Which bidding strategy should an advertiser choose in order to meet a campaign goal of visibility?
Target impression share
Maximize Clicks
Maximize Conversions
Target return on ad spend (tROAS)Instant Download Ads search Certification Exam AnswersPass the Google Shopping Ads Certification Exam
and Earn Shopping Ads...
Daniel -
A small-business owner wants to drive as many potential customers as possible to their website. The budget for their campaign is only $500 per...
Target impression share
Target return on ad spend (tROAS)
Target cost-per-acquisition (tCPA)
Maximize clicksInstant Download Ads search Certification Exam AnswersPass the Google Shopping Ads Certification Exam
and Earn Shopping...
Daniel -
What are two best practices for creating ads? (Choose two.)
Optimize the campaign's ad rotation for clicks or conversion actions.
Implement one ad per ad group per keyword for a maximum of 100 ads.
Include three to five...
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