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Your Friend Is Starting A Company And Wants To Identify The Job Their Product Will Do For People. What Advice Would You Give Them?

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  • Make your best guess based on the reason you’re starting your company.
  • Wait until you have at least 100 customers, and then interview 10 or 12 of them.
  • Put a plan in place to interview your first few customers soon after they buy from you.
  • Ask customers of your competitors why they bought the products they did.

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