Why does automating your bid versus using manual bidding contribute to a successful Google Ads campaign?

Date:

April 22, 2022

User intent and likelihood to complete valuable actions for your business do not vary based on location, time, or device.
The appropriate bid can often be a static target that is challenging to reach.
If you do not bid efficiently, you could miss valuable conversions.
The customer journey has become more complex and therefore bids should be based on general user behavior.