- It is a growth strategy in which marketing and sales work together to create personalized buying experiences
- If prospects are focused on selling high value B2B products or services to a finite number of good-fit buyers, they should consider an ABM strategy
- If prospects are focused on selling B2C products with single-person buying committees, they should consider an ABM strategy
- In recent years, more and more B2B companies have moved towards adopting ABM
Which of the following statements about ABM is NOT true?