- It is a growth strategy in which marketing and sales work together to create personalized buying experiences
- If prospects are focused on selling high value B2B products or services to a finite number of good-fit buyers, they should consider an ABM strategy
- If prospects are focused on selling B2C products with single-person buying committees, they should consider an ABM strategy
- In recent years, more and more B2B companies have moved towards adopting ABM
Instant Download HubSpot Sales Hub Implementation Exam Answers
Pass the HubSpot Sales Hub Implementation Certification Exam
and Earn Inbound Certificate.
