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Which of the following best describes a buyer persona?

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  • A description of your ideal buyer that sounds like it’s talking about an individual person but is based on aggregated information about your target market
  • An individual prospect that your company has identified as a good fit for your offering who will likely be receptive to outreach from your teams
  • A list of demographic information that correlates with an interest in buying your product
  • A sentiment analysis of a prospect that tells you how cooperative they’ll be during the sales conversation

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