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HubSpot Inbound Marketing Optimization Exam

What’s the difference between attitudinal and behavioral research?

By: Daniel

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  • Attitudinal research measures what your customers say; behavioral measures what they do.
  • Behavioral research measures what your customers say; attitudinal measures what they do.
  • Attitudinal research measures quantitative data; behavioral research measures qualitative.
  • Behavioral research measures quantitative data; attitudinal research measures qualitative.

HubSpot Inbound Marketing Optimization Certification Exam Answers

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