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HubSpot Inbound Certification Exam

What kinds of information does your customer service team likely need included in each persona?

By: Daniel

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  • They’re service level agreement (SLA) when serving people who match that persona
  • The percentage of your customer base represented by that persona
  • The persona’s full contact information and purchasing history so they know how to respond to service calls from them
  • The parts of your offering that the persona likes most and least

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