16.2 C
New York

What is the role of “back office” teams (accounting, legal, etc.) in creating buyer personas?

Date:

Share:

  • Back office teams don’t need to be involved in creating buyer personas, but they should understand and accept the finished personas.
  • Back office teams often have key insights to offer during the creation process and should be invited to help create your buyer personas.
  • Back office teams should own the buyer persona creation process because they are less biased than customer facing teams.
  • Back office teams shouldn’t be involved with buyer personas at all because they don’t interact with customers directly.

Instant Download HubSpot Inbound Certification Exam Answers

Download Button

Pass the HubSpot Inbound Certification Exam
and Earn Inbound Certificate.

Buy Now Button

━ more like this

Looking for an excellent VoIP system?

Some people think when they hear about technical features like virtual pbx that getting a VoIP system will be complicated and they won’t get...

LEAVE A REPLY

Please enter your comment!
Please enter your name here