HubSpot Inbound Certification Exam

What is the definition of a buyer persona?

Date:

June 24, 2023

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A semi-fictional representation of your ideal customer based on real data and some select educated speculation
A lead in your database
A true view of your personas
A completely fictional representation of your ideal customer based on real data and some select educated speculation

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A website visitor is reading the blog post you published last month. They’re intrigued by the call-to-action that you have at the bottom of your post, so they decide to click it and are redirected to a form which they fill out and submit. Which Inbound Methodology stage is being described in this scenario?

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True or false? In the context of inbound, buyer personas and ideal buyer profiles are the same thing.

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