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New York

Sierra owns a small business and handles many responsibilities, from logistics to marketing. She’s seen a lot of success with Google Search (hundreds of conversions a month) and would like to increase her reach by creating a Display campaign. But she’d like it to be as effortless as possible. What type of Display campaign should she run?

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  • A Smart Display campaign
  • A Dynamic remarketing campaign
  • A Standard Display campaign
  • A Standard remarketing campaign

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The different types of keywords are:

Fat head, chunky middle, body keywords Head terms, chunky middle, topic keywords Head terms, body keywords, long-tail keywords Body keywords, chunky middle, long-tail...

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