Google Ads Display Certification Exam

Paul’s interested in generating conversions with Google Display Ads, but he’s not confident in setting bids himself. He’s relying on Smart Display campaigns to help. Which two bidding strategies used in Smart Display campaigns can Paul choose from to automatically set his bids? (Choose two.)

Date:

April 22, 2022

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Target CPA (cost per acquisition)
Enhanced CPC (cost-per-click)
Cost per engagement
Target ROAS (return on ad spend)
Viewable CPM (cost-per-thousand impressions)

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