Google Ads Display Certification Exam

Optimization Score is made up of over 50 recommendations to optimize Search campaigns.

Date:

April 21, 2022

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Barbara’s boss has asked her to use Google Ads to reach as many users searching as possible for terms around the services their business offers. Which keyword match type would help Barbara reach the most search queries that potential clients are using?

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Lola is in the process of selecting a campaign type to suit her business objectives. Why is it important that she consider business objectives before choosing her campaign type?

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