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Match the marketing goal to the correct ad extension.

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1. You’re focused on driving phone calls to your business
2. You operate many retail stores and want potential customers to see the distance from their location to your stores
3. You’re interested in directing people to specific pages on your website
4. You want to describe the features of a specific product your business offers before customers click on the ad
 Sitelink extension (3)
 Structured snippets (4)
 Call extension (1)
 Location extension (2)

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The different types of keywords are:

Fat head, chunky middle, body keywords Head terms, chunky middle, topic keywords Head terms, body keywords, long-tail keywords Body keywords, chunky middle, long-tail...

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