17.4 C
New York

Match each auto-bidding strategy to the right campaign goal.



1. Target Impression Share
2. Target CPA
3. Maximize clicks
4. Target ROAS
 Traffic (3)
 Conversions (2)
 Visibility (1)
 Revenue (4)

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The different types of keywords are:

Fat head, chunky middle, body keywords Head terms, chunky middle, topic keywords Head terms, body keywords, long-tail keywords Body keywords, chunky middle, long-tail...


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