- She prefers more control over all aspects of her Display campaigns.
- She wants to deliver both Search and Display Ads from the same campaign.
- She prefers to offer minimal input and relies on automated solutions.
- She wants the same level of results without managing the campaigns.
Mary manages Google Search campaigns and would like to extend her reach with Google Display ads. She’s trying to decide whether to create a Standard Display campaign or a Smart Display campaign. Why would Mary choose Standard Display campaigns over Smart Display campaigns?