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In terms of advertising, what’s attribution?



  • Determining the cost of each asset used in a marketing campaign
  • Determining how much cost each channel requires
  • Determining how much credit to award a client for their referral
  • Determining how much credit each step of a process should receive

Google Ads Measurement Certification Exam Answers

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How does the Maximize Conversions bidding strategy work?

It uses machine learning to capture as many conversions as possible within a daily budget. It aims to achieve an average return on...


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