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In setting up the value of an online conversion action, what should you do?

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  • Regardless of the value of the lead, always set it as $0.
  • Regardless of the value of the lead, always set it as $1.
  • If the average value of a lead is $20, assign the value as $20.
  • If the average value of a lead is $20, assign the value as $200.

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