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Google Ads Measurement Certification

If you want to add a column for conversion value per cost after setting up conversion tracking, how does that get calculated?

By: Daniel

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  • By dividing the total conversion value by the total cost of all ad interactions
  • By dividing the number in the conversions column by the total eligible interactions
  • By dividing the total conversion value by the number in the conversions column
  • By dividing the total cost by the number in the conversions column

Google Ads Measurement Certification Exam Answers

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