Google Ads Measurement Certification

How would you turn marketing insights into action?

Date:

May 20, 2023

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By shifting budgets from well-performing channels to underperforming channels.
By increasing the frequency of underperforming ad creatives.
By focusing on the right audience for the message shared in that stage of the buying journey.
By increasing investment in an underperforming channel.

Google Ads Measurement Certification Exam Answers

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A hungry customer is searching for a place to eat in Florence, Italy, where you happen to own a restaurant called Ristorante Abigaille. The customer performs each of these searches: “restaurant tuscany,” “restaurant florence,” “3 star restaurant florence,” and “3 star restaurant abigaille florence,” then finds your site by clicking on your ads. They make a reservation after selecting your ad that appeared following the “3 star restaurant abigaille florence” search. What keyword would receive credit for this conversion, if using the data-driven attribution model?

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In setting up the value of an online conversion action, what should you do?

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