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How would you describe the process by which data-driven attribution works?

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  • Data-driven attribution credits on an arbitrary basis and may impact optimizations, particularly when leveraging automated bidding data.
  • Data-driven attribution uses country- or region-specific data to credit several consistent ad touchpoints across the Search network, specifically.
  • Data-driven attribution prioritizes specific touchpoints and applies static logic to assign a constant value to a touchpoint along a conversion path.
  • Data-driven attribution leverages an account’s historical data to credit the most impactful ad touchpoints across Search, YouTube, and Display.

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