Google Ads Display Certification Exam

How is using non-last-click attribution conversions useful for Performance Planner forecasts?

Date:

April 22, 2022

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To allocate budgets that drive incremental conversions
To take advantage of seasonal trends throughout the year
To find growth opportunities regarding device targeting
To identify the most profitable location targeting

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Howard’s in the process of creating a Google Display campaign and decides to use Custom Intent audiences as a targeting option. He’d like to influence customer consideration, but his niche audience isn’t covered by an In-market audience segment. Which two data inputs can Howard submit to best represent his audience? (Choose two.)

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