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How does Google Display Ads drive marketing results for thousands of advertisers worldwide?

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  • It harnesses best-in-class signals to place ads against the most relevant content.
  • It determines a user’s primary marketing objective, and enables the features and options that will best achieve it.
  • It calculates the number of times an ad is effectively run on test websites, then shows it on all relevant websites.
  • It focuses a campaign on either Gmail, TrueView, or Chrome to better isolate specific audiences.

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