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Google Display lets advertisers choose between two main ad formats: responsive display ads and uploaded image ads. Match the benefit of each ad type to the appropriate ad format option.

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1. Uploaded image ads
2. Responsive display ads
 Efficiency (2)
 Control (1)

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The different types of keywords are:

Fat head, chunky middle, body keywords Head terms, chunky middle, topic keywords Head terms, body keywords, long-tail keywords Body keywords, chunky middle, long-tail...

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