Google Ads Display Certification Exam

Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles. What are these principles?

Date:

April 21, 2022

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Sales, consideration, and integrity
Growth, reach, and traffic
Relevance, control, and results
Influence, awareness, and promotion

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Google Ads was designed to deliver three things to every advertiser: relevance, control, and results. It provides relevance by connecting advertisers with the right people at the right time. It provides results by charging only when you get a click. How does Google Ads provide control?

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Google Display Ads lets advertisers upload their own creative assets to the system. This allows advertisers greater control over the look and feel of their ads. What are the two types of uploaded ads?

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