- He wants to get his newest product in front of as many people as possible.
- He wants to create dynamic call-only ads to reach specific audiences.
- He wants to use Google’s automation technology to grow direct sales of his products.
- He wants to engage users who intend to purchase his products and are actively researching them.
Colin wants to get the word out about his newest product. He’s planning to create a Google Display campaign with building awareness as his marketing objective. Why would Colin choose “Build awareness” as his marketing objective?