Google Analytics Individual Qualification Exam
What metric-dimension combination is not valid?
Time on Page / Device Category
Sessions / Bounce rate
Sessions / Source
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What is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path?
Attribution modeling
Conversion tracking
Channel Groupings
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What is not considered a default “medium” in Google Analytics?
referral
google
organic
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What feature is required to send data from a web-connected device (like a point-of-sale system) to Google Analytics?
The Measurement Protocol
Data Import
Browser cookies
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What report indicates the pages of a website where users first arrived?
Landing Pages report
Pages report
Location report
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In Multi-Channel Funnel Reports, how are default conversions credited?
Second to last campaign, search or ad
Equal credit along the conversion touchpoints
Last campaign, search, or ad
First campaign, search or adInstant Download Google Analytics Individual Qualification...
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To recognize users across different devices, what feature must be enabled?
Audience Definitions
Attribution Models
Google Ads Linking
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Which kinds of hits does Google Analytics track?
Pageview
Event
All of the above
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What feature collects company-specific data such as Member Status?
Custom Filter
Event Tracking
Custom Dimension
Custom MetricInstant Download Google Analytics Individual Qualification Exam AnswersPass the Google Analytics Individual Qualification Certification Exam and Earn Certificate.
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