What is the purpose of heading tags?
To provide a hierarchical structure to a web page
To entice readers to click through onto a page
To accurately describe a web page’s contents
To tell search...
When would it be beneficial to have a different title tag than your heading tag?
When your heading doesn’t accurately describe the contents of the page
When your heading is too long and will get cut off in search engine results
When your...
Choose all that apply. Why are meta descriptions important?
They increase click-through rate and visits from organic search.
They increase visits from social media.
They increase the authority of a web page.
They give people the right...
How do search engines use sitemaps?
Display it in rich results.
Web crawlers use a sitemap to understand a website’s structure so they can evaluate and rank it more easily.
Web crawlers use a...
What kind of company would benefit from the site links rich snippet?
All companies can benefit from site links rich snippets.
A company with a large website, recognizable brand, and high search traffic.
A company with a smaller, highly targeted...
When performing keyword research, how can you determine which keywords you should create content for?
Define topics that you want your business to be known for, then find long-tail keywords within that topic area.
Perform a competitor analysis to see what keywords your...
