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How do search engines use sitemaps?

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  • Display it in rich results.
  • Web crawlers use a sitemap to understand a website’s structure so they can evaluate and rank it more easily.
  • Web crawlers use a sitemap to follow backlinks from one site to another and assign authority to those pages.
  • Search engines don’t use sitemaps, but SEO experts use them to determine the information architecture of a website.

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