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As a marketer, in what way should you evaluate your campaign?



  • By focusing on the worst-performing ads and reducing the frequency of that ad, then reevaluating.
  • By checking whether all the budget was used for the campaign or not.
  • By checking whether the result of a specific objective exceeded or fell short of its goal.
  • By using lifetime value analysis to examine the impact to brand lift metrics.

Google Ads Measurement Certification Exam Answers

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