- It provides “recommended insights,” which are focused on topic targeting.
- In addition to standard Google Ads reporting, it provides reports that facilitate broad, strategic ad management.
- Its reporting functionality includes exclusive placement reports designed for high-level advertising strategies.
- Its summary report provides executive summaries of total cost and bidding.
A marketing director of a large team is looking to reach an audience at scale through Display campaigns. How might Display campaign reporting help with this objective?