Google Ads Video Certification Exam

YouTube advertisers should understand which of the following trends about streaming?

Date:

March 1, 2023

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People watch YouTube on connected TV devices, which further extends YouTube’s reach.
Production companies act as gatekeepers, since they control the biggest distribution channels.
People switch between the many streaming services available and have shorter attention spans.
Long-form livestreaming content is enjoying a popularity surge, which lets advertisers reach engaged users frequently.

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