18.2 C
New York

You’re planning to run a video action campaign. How should you approach your measurement strategy?

Date:

Share:

  • Measure the full value with Google Ads conversion tracking and exclude lighter conversion events.
  • Measure only complete offline conversions for a more accurate return on investment calculation.
  • Measure the full value with Google Ads conversion tracking and include lighter conversion events.
  • Measure only complete online conversions for a more accurate return on investment calculation.

Instant Download Ads Video Certification Exam Answers

Download Button

Pass the Google Ads Video Certification Exam
and Earn Video Ads Certificate.

Buy Now Button

━ more like this

How does the Maximize Conversions bidding strategy work?

It uses machine learning to capture as many conversions as possible within a daily budget. It aims to achieve an average return on...

LEAVE A REPLY

Please enter your comment!
Please enter your name here