Google Ads Video Certification Exam

You’re creating a storyboard for a video ad and you’re optimizing for view completions. Which of the following is a way to hook and sustain attention?

Date:

March 2, 2023

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Use engaging pacing and tight framing.
Set up scenes to be zoomed out so viewers can see all story elements.
Build suspense with a slow pace to start.
Keep visuals low-contrast to avoid overwhelming viewers.

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