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You’re creating a Google Video campaign with “brand awareness and reach” as the campaign goal. Why is target cost-per-thousand impressions (tCPM) the optimal bidding strategy?



  • It’ll create as many impressions as possible in line with the target cost-per-acquisition.
  • It’ll acquire as many clicks as possible according to the daily budget that’s been set.
  • It’ll optimize bids to put the campaign’s message in front of as many relevant people as possible.
  • It’ll analyze historical feedback and make adjustments to bids based on performance signals.

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How does the Maximize Conversions bidding strategy work?

It uses machine learning to capture as many conversions as possible within a daily budget. It aims to achieve an average return on...


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