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You own a small business that sells baseball caps. You’re ready to run your first Smart Shopping campaign that uses a set budget. How does the system allocate budget on a Smart Shopping campaign?

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  • Budget is automatically allocated by campaign, so you’ll need to create a separate campaign by channel, and Smart Shopping will optimize budget.
  • Budget is automatically allocated across channels, based on performance. You don’t need to create a separate campaign for each channel.
  • Budget is manually allocated across channels, based on your channel preference. You have control over the campaign setup while manually optimizing by channel.
  • Budget is manually allocated by campaign, so you’ll need to create a separate campaign by channel and budget.

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