Google Ads Video Certification Exam

Why should you opt into optimized targeting when creating a video action campaign?

Date:

March 1, 2023

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To reach new and relevant audiences who are likely to convert.
To remove users from your data segments who aren’t likely to convert.
To remove audience solutions you’ve applied that aren’t driving conversions.
To reach audiences already familiar with your brand who are likely to convert.

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You’re creating a video ad with a purpose to ask people to take action on your website. What technique should you use in your video ad?

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