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Which of the following statements is false, based on the information, frameworks, and methodologies shared in this certification?



  • Each client’s situation is unique, and you shouldn’t underestimate the importance of thoroughly understanding your client’s previous CRM’s architecture.
  • A responsibility matrix divides all stakeholders into twelve categories.
  • Complex CRM implementations usually demand more than just email updates to key stakeholders each week.
  • The project definition of success should include relevant metrics, and each definition of success should be specific, measurable, attainable, relevant, and timely.

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