• You can optimize more effectively because conversion tracking shows you how many sales your campaign has driven.
• You can identify the number of potential users who are interested in your product or likely to convert.
• You can make decisions based on conversion data and users interested in your product.
• You can measure conversion data. Conversion tracking is a report that you add to your campaign.
OR
• Conversion tracking is a third-party platform that captures conversion data and users interested in your product.
• Conversion tracking is a report that you add to your campaign that allows you to measure conversion data.
• Conversion tracking shows you how many sales your campaign has driven, which you can use for future optimizations.
• Conversion tracking shows you the number of potential users who are likely to convert or are interested in your product.
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