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What types of questions can marketing attribution answer? Select all that apply.

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  • What was the marketing team’s contribution to generated revenue this year?
  • What assets drove the most leads last quarter?
  • Which type of customers have the highest propensity to return and buy from us again?
  • Why did our search campaigns outperform our social campaigns last month?

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The different types of keywords are:

Fat head, chunky middle, body keywords Head terms, chunky middle, topic keywords Head terms, body keywords, long-tail keywords Body keywords, chunky middle, long-tail...

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