What four elements should your sales playbook include?

Date:

April 15, 2022

Required behavior, factual outcomes, inspectable actions, and buyer-centric focus
What your sales reps need to know, what they need to do, what they need to say, and what they need to show
An ideal buyer profile to help your reps identify good leads, an outreach strategy to help them connect with good leads, a qualification framework to help them explore their leads’ needs, and a presentation template to help them advise their leads on the best path forward
Territories, quotas, compensation, and tactics