To drive more conversions, how should you approach evaluating video action campaign performance?

Date:

March 1, 2023

You should compare your CPA to that of brand Search performance and allow one to three days to achieve desired CPA performance before making adjustments.
You should compare your CPA to that of non-brand Search performance and allow one to three days to achieve desired CPA performance before making adjustments.
You should compare your CPA to that of non-brand Search performance and allow three to seven days to achieve desired CPA performance before making adjustments.
You should compare your CPA to that of brand Search performance and allow three to seven days to achieve desired CPA performance before making adjustments.