A website is the face with which your business interacts with the world. For you to project a good image of your business, you therefore need to work on your site. The purpose of a website is in getting people to like it and favorite it thereby bookmarking it so that they can visit it quite often. To make this happen, you need to boost the rating of your website. What is website rating all about?
Well, there are thousands of sites right now on the web and some of them do exactly what you are doing; they offer the same products and services just as you, they have excellent customer care more that you have and they virtually incorporate everything that will make them have a footing in the competitive market. One of the things that you can do so that your site also gets a space in the market place is to boost its web rating. There is an organization called Alexa Internet, Inc. whose task is to rank sites depending on a number of factors. These are the same factors that boost your web profile. Below are some of them.
Enhanced Web Traffic
This is a very important factor that you need to bear in mind. It is rather straight forward that the more your site is visited the more it gains prominence on the web. When a site is visited quite often, the search engines and the ranking organizations interpret it as a very powerful site and authoritative enough to command a following. These statistics help in boosting a site profile. The site will in turn rank high above its competitors and this is very crucial to its overall marketing and publicity goals.
There are so many options open that you can use to attract traffic to your site. Some of these include paid campaigns such as Pay-Per-Click initiatives, the use of banners and article marketing. You need to be strategic enough to attract the right traffic.
Optimized Content
Content is king in every marketing campaign and every site needs to have the right type of content in order to relay the right message to its clients. When you talk of web content and how to make it appealing, there are two approaches that you need to look at. The first approach touches on web visibility. Your content should be visible enough on the web such that search engines such as Google, Bing and Yahoo can easily find it.
To achieve this, you can incorporate keywords in your content in the right density so that users who search for certain information on the web can be attracted to you. Your content also needs to be unique and not copied from some other sites. The second approach should focus on the reader of the content. The content you put on your web should be creative and appealing enough to make readers read it and if possible share it with others. This will improve your web rating.
User Friendliness and site interactivity
This is indispensable. Your site needs to be user friendly and laid out in such a manner that everyone who comes to it will be able to find whatever they need within a short time. To enhance the user friendliness of a site, you can incorporate things such as arrows, scroll bars and internal links. Visitors will be able to use these to move from one page to another and navigate through the different sections on your site. The overall effect of this is that the visitor to your site will speak well of it, they will give positive feedback and this will serve as an excellent input to the rating organizations.
Site Responsiveness
We are living in the era of gadgets and devices that are internet enabled and can be used to access websites. Your site needs to be designed in such a manner that it can be accessed through these devices. Responsive sites have a tendency of receiving lots of traffic and this in turn boosts their rating.
Load Speed
A website that takes a short time to load whenever a user queries it has a higher chance of being rated highly. To boost the speed at which your pages load, you need to look at factors such the hosting plans and the page elements. Shared hosting plans may slow down your site’s loading speed hence affect its rating.
These are just some of the factors to look at. There are so many others such as customer support and security that can also affect your site rating.