19.8 C
New York

Situation: C’est Wot is a Quebecois-British fusion restaurant specializing in jellied eel poutine. To encourage customers to bring their friends, C’est Wot gives first-time visitors buy-one-get-one meal vouchers for their next visit. This is an example of:

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  • Adding force
  • Removing friction
  • Adding good friction
  • Adding bad friction

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